Urvi Patel

Urvi Patel, SVP of Customer Experience and Engagement, leads consumer engagement, loyalty, branded currency, revenue management, insights and digital customer experience at GoTo Foods. Joining the company in 2019 as the Vice President of Insights, Analytics and Revenue Management, she successfully spearheaded a Voice of the Customer program that provides multi-dimensional insights for all seven brands. With over 20 years of experience in leading cross-functional business teams and tackling complex business challenges, Urvi brings a unique perspective to her role, leveraging her expertise in corporate and brand strategy, franchisee engagement, and analytics.

Prior to joining GoTo Foods, she spent 10 years with InterContinental Hotels Group (IHG), where she progressively advanced through numerous leadership positions across the organization, including Owner and Franchise Services, Corporate Strategy and Mainstream Brands. At IHG, she played a pivotal role in developing and executing strategies for new hotel brand launches and delivering initiatives aimed at driving company performance and brand preference. Urvi started her career in Corporate Finance at Ernst & Young in London, England and continued to grow her career in M&A and business valuation in Atlanta at The Home Depot and Kroll.

Urvi earned her bachelor’s degrees in Political Science and French Literature and Language from Transylvania University and a Master of Science in Public Policy from University College London. She currently lives in Atlanta with her husband and two children.